To catch some special vibes was the challenge, when the german pop-feminist Magazine MISSY requested Cris Wiegandt to develop a TVC representing the various contents of the magazine. Together with Susanne Huber, they created a showcase that split the MISSY-lettering in five single sections, each one serving to display one of the main editorial categories. The final twist was achieved by mounting the whole set on a turning platform: like on a spinning wheel each scene had a distinctively designed section, just until taking up speed merged the letters together again. The different materials such as paper, cardboard, fabric and leather created a tangible appearance of a literally moving clip.
Directed by Cris Wiegandt
Produced by Cosmopola
Concept & Editing: Susanne Huber & Cris Wiegandt
Art Director: Cris Wiegandt & Daniela Burger
Crafts: Cris Wiegandt, Alejandra Vargas Diaz, Susanne Huber, Adriana Napolitano
DoP: Karl Hofman
Color Grading: Ana Izquierdo
Music: New Found Land
Special thanks: Planet Taste
![](https://cdn.myportfolio.com/2796ff0d6fe5a9f1d7decfe371892111/a98cde43-5782-4843-81c4-d790fe78a564_rw_1920.png?h=bfe7c1d3e860945f3bd801595c3c90f8)
![](https://cdn.myportfolio.com/2796ff0d6fe5a9f1d7decfe371892111/9f7e2fac-35fc-489e-9286-48b0231e45f7_rw_1920.png?h=49c10548872fa7f6b7bf75f2ea9a1c02)
![](https://cdn.myportfolio.com/2796ff0d6fe5a9f1d7decfe371892111/656a9db9-b301-4d0f-94ca-984418e8c943_rw_1920.png?h=42dd9d40aeb11640dbf19a2ad92c3368)
![](https://cdn.myportfolio.com/2796ff0d6fe5a9f1d7decfe371892111/d49b838a-035e-4c06-a444-1d2f66a0dadb_rw_1920.png?h=84d3696ad3ed90ddc4b0d2da05dae112)
![](https://cdn.myportfolio.com/2796ff0d6fe5a9f1d7decfe371892111/cba6fee4-43f6-495f-871b-d2e1d7880155_rw_1920.png?h=c8f2938fbe7c594800682a410624350e)
![](https://cdn.myportfolio.com/2796ff0d6fe5a9f1d7decfe371892111/18aaa638-aedc-4171-9f56-047b281f7d85_rw_1920.png?h=f83ef2bba5a9d0d12ab989edb84b7e9b)
![](https://cdn.myportfolio.com/2796ff0d6fe5a9f1d7decfe371892111/61350e38-fed6-4c97-ae7d-6d53331b32e2_rw_1920.png?h=cfdfdc1373335afa34d008f4213188cd)
![](https://cdn.myportfolio.com/2796ff0d6fe5a9f1d7decfe371892111/596ffd02-f3e3-49f9-8d1a-566d47cf3c0d_rw_1920.png?h=ca508c008506e58681e3f9ffd9efe082)
![](https://cdn.myportfolio.com/2796ff0d6fe5a9f1d7decfe371892111/6c6e8166-5de1-43e6-8e86-7479616d601b_rw_1920.png?h=b4d2e0ae9fa62cb3a127d1c4eae2ccf8)
![](https://cdn.myportfolio.com/2796ff0d6fe5a9f1d7decfe371892111/15db87ed-b713-4e75-9411-e929aff538b9_rw_1920.png?h=ca94e829842a2f93769e716ca15c4e96)
Making of
![](https://cdn.myportfolio.com/2796ff0d6fe5a9f1d7decfe371892111/33044520-967d-4f99-805d-8c2f2d6f76c5_rw_1920.png?h=a19256f1e893a11c8cf6b987693240ed)