To catch some special vibes was the challenge, when the german pop-feminist Magazine MISSY requested Cris Wiegandt to develop a TVC representing the various contents of the magazine. Together with Susanne Huber, they created a showcase that split the MISSY-lettering in five single sections, each one serving to display one of the main editorial categories. The final twist was achieved by mounting the whole set on a turning platform: like on a spinning wheel each scene had a distinctively designed section, just until taking up speed merged the letters together again. The different materials such as paper, cardboard, fabric and leather created a tangible appearance of a literally moving clip. 

Directed by Cris Wiegandt 
Produced by Cosmopola 
Concept & Editing: Susanne Huber & Cris Wiegandt 
Art Director: Cris Wiegandt & Daniela Burger 
Crafts: Cris Wiegandt, Alejandra Vargas Diaz, Susanne Huber, Adriana Napolitano 
DoP: Karl Hofman 
Color Grading: Ana Izquierdo 
Music: New Found Land 
Special thanks: Planet Taste

Making of

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