To catch some special vibes was the challenge, when the german pop-feminist Magazine MISSY requested Cris Wiegandt to develop a TVC representing the various contents of the magazine. Together with Susanne Huber, they created a showcase that split the MISSY-lettering in five single sections, each one serving to display one of the main editorial categories. The final twist was achieved by mounting the whole set on a turning platform: like on a spinning wheel each scene had a distinctively designed section, just until taking up speed merged the letters together again. The different materials such as paper, cardboard, fabric and leather created a tangible appearance of a literally moving clip.
Directed by Cris Wiegandt
Produced by Cosmopola
Concept & Editing: Susanne Huber & Cris Wiegandt
Art Director: Cris Wiegandt & Daniela Burger
Crafts: Cris Wiegandt, Alejandra Vargas Diaz, Susanne Huber, Adriana Napolitano
DoP: Karl Hofman
Color Grading: Ana Izquierdo
Music: New Found Land
Special thanks: Planet Taste
Making of
